I was a bit more sophisticated when I first heard of knot theory. My first thought was that it was either trivial or intractable, and most definitely, I wasn't going to learn it is interesting. But it is, and I was wrong, for the reader of knot theory is often lead to the most interesting and beautiful structures in topology, geometry, quantum field theory, and algebra.
Today I will talk about just one minor example, mostly having to do with the link to algebra: A straightforward proposal for a group-theoretic invariant of knots fails if one really means groups, but works once generalized to meta-groups (to be defined). We will construct one complicated but elementary meta-group as a meta-bicrossed-product (to be defined), and explain how the resulting invariant is a not-yet-understood yet potentially significant generalization of the Alexander polynomial, while at the same time being a specialization of a somewhat-understood "universal finite type invariant of w-knots" and of an elusive "universal finite type invariant of v-knots".